Customers are present in multiple channels at once, whether reading a review online, seeing a digital ad, reading a magazine article or ad, visiting a sales centre or tweeting. We use a unique audience planning process to determine what channels to participate in and the objective of each to ensure successful engagement, not to mention smart spending. Depending on your budget, goals and existing resources we scale our strategies accordingly.
Anstice creates campaigns powered by networks and word-of-mouth. We have insight and access to social influencers and tastemakers representing diversity in categories, geography and demographic reach across Canada. We work with this group to market your brand to their networks, turning influencers into brand ambassadors. Having another speak on behalf of your brand is only the start, thus we also create your own brand content to optimize through the appropriate digital and social environments that your customer lives in, increasing your SEO ranking.
Newsrooms are shrinking as customers, observers and journalists have equal power over shaping a brand. Media outlets’ value is in providing access via readers/followers so we take both a conventional (creating matte stories, press kits, developing proactive story angles and pitching strategies, media training) and non-conventional (paid media outlet partnerships and product placement) approach. We are experts in navigating the new landscape and what it takes to utilize this channel nd we have long-standing relationships with all media outlets and freelancers across the country and beyond.
The trend of the “experience economy” resulted in a world of stunts and theatrical gimmicks to gain attention (think ice sculptures and flashmobs!) and often misaligned with a brand completely. Today, customers long for authentic brand experiences that provide meaning and true value. Our grassroots approach to experiencial marketing establishes newsworthy platforms all-the-while building relationships with your customer.
Listening, and building relationships with stakeholders is the nucleus to any engagement strategy. We use the channels that your stakeholder use to interact and create two-way communication throughout the project. The megaphone, town hall, cheque presentation/sponsorship approaches to paving successful engagement are long gone and replaced with opportunity identification and value demonstration.
Our creative approach is rooted in both the left AND right side brain. Traditionally, creative was developed to cause a reaction. We could create a direct impression through a creative concept alone. Today, customers are too smart. They have direct access to your product too fast. Creative thus needs to be rooted in your brand personality, values rather than be one-dimensionl.
There is no one-size-fits all approach to strategy nor to measurement. We take a customized approach to measuring our campaigns, whether they are solely media relations or fully integrated, and creating visual dashboards where we identify a single insight to determine direction and metrics.
Our custom workshops point you in the right strategic direction or simply help educate your team on the ever-changing world of marketing communications.