Strategic Marketing Communications
We develop omni-channel strategies that result from human behaviour with any given segment but within specific mediums. We use our unique Audience Planning process to determine the right touchpoints, as well as when they should be used to influence and interact. Our process directs your investment towards the right channels at the right time. We then execute plans with a cross-functional and scalable team of technical and project management experts.
Network & Influencer Marketing
The single-most important influence is to buy someone’s advocacy. The ability to tap into specific networks within target markets is invaluable to the customer-driven marketing matrix. 82% of consumers are likely to follow a recommendation from an influencer—this includes media outlets. We deliver tailored experiences and create conversations amongst the audiences who matter to our clients. Our collective 25+ years of crisis communications and media relations experience allows us to properly layer traditional media efforts with content marketing.