Services

We seek to connect brands with people in ways that truly matter to both—where the disrupted thoughts and actions have genuine meaning with lasting impact. We know that people don’t resist change that they believe is in their best interest, and we will uncover that interest.

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Outbound Strategic Marketing Communications 

Our strategies stem from the meaningful outcome your business provides to the lives of your customer or stakeholder—specifically, how that outcome connects to personal values and motivators. Using our Insights approach, we develop omni-channel tactical campaigns reflecting the touchpoints within your customer journey. Our process directs your investment towards the right channels at the right time—and with the right purpose.

From brand creative to optimized digital experiences to our collective 25+ years of crisis communications and media relations experience, we execute all campaigns with a cross-functional and scalable team of technical and project management experts. This ensures the delivery of a truly full-service experience, without the barriers of a traditional full-service agency.

What you get: A team of strategists who use customer-centric data to identify the direction you need to go to meet your goals. That same team builds a tactical plan inclusive of a hard-cost budget and agency fees, and carries out execution and analysis of that plan.

Network & Influencer Marketing 

The single-most important influence is trusted advocacy. The ability to tap into specific relationship-based networks within target markets is invaluable to customer-driven marketing plans. 82% of consumers are likely to follow a recommendation from an online influence. Our extensive knowledge of—and relationships with—traditional and social macro- and micro-influencers allows us to deliver tailored experiences and create conversations among the audiences who matter to our clients. 

What you get: Professionals who can identify the right social-media influencers for your brand, and create contracts and campaigns with those influencers, to ensure you get most bang for your buck. We also have a Canada-wide and international database of journalists, society and industry leaders who we can manage in participating and acting on behalf of your brand. 


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Digital/Social Strategy & Community Management

We identify objectives and action plans by examining the business or customer journey within the shifting nature of audience engagement. Awareness, conversion and loyalty objectives are all examined, and the appropriate approach within the social and digital matrix is then applied. Whether you are seeking to drive targeted traffic, improve search ranking, curate new customers, increase sales frequency, manage a brand, increase loyalty, gather customer insights (we could go on), we do the heavy lifting to align your goals with data-driven insights through both content and pay-to-play promotion.

What you get: A team of digital gurus helping you identify how, when and why to use SEO, SEM, content marketing and social page management. That same team of experts executes and measures a plan and budget to reach the metrics you need. 

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CSR 2.0

Corporate Social Relationships require a transaction of values between a business and stakeholders that is meaningful and measurable. The need to transition from a product-manager relationship to a customer-manager relationship moves the product towards audience-segment values at various times. CSR is leading the future of all marketing operations. Simply cutting a cheque or placing a logo on a banner no longer provides the ROI corporations and stakeholders require. We audit your corporation’s CSR through our Insights tools and create campaigns and programs that engage your employees, customers and stakeholders in the good you do.

What you get: A team that knows how to reach people and create community/public engagement activities that actually move the needle through the right messaging, execution and measurement of ongoing impact.  

Brand Development & Creative  

A brand strategy acts as a blueprint for all internal and external activations. It is the fundamental component of any marketing communications. Gone are the days where gimmick-driven creative campaigns move the needle. Today, designing in alignment with audience needs will further strengthen your brand as it exists in more channels than ever before.

What you get: A brand strategy and narratives that identify your purpose, promise, essence and attributes. Brand creative and/or creative campaigns that strengthen and activate your brand model, which is all tailored to the size and scale of your business and reach. 

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Our Methodology

The way brand power is measured and valued has evolved, and the era of mass markets and mass marketing is gone. It has become essential that businesses adapt to a customer-centric business model to navigate in a world where there are infinite tools and technologies available to connect with consumers. Segmenting and profiling audiences used to lead the direction of marketing activities, but the way of the future is understanding and cultivating meaningful relationships that drive loyalty and retention measured against growth. Our model fights to uncover the human need; it ensures that businesses invest in and engage with audiences authentically and purposefully. We call this “meaningful disruption.”