Outbound Strategic Marketing Communications
Our strategies stem from the meaningful outcome your business provides to the lives of your customer or stakeholder—specifically, how that outcome connects to personal values and motivators. Using our Insights approach, we develop omni-channel tactical campaigns reflecting the touchpoints within your customer journey. Our process directs your investment towards the right channels at the right time—and with the right purpose.
From brand creative to optimized digital experiences to our collective 25+ years of crisis communications and media relations experience, we execute all campaigns with a cross-functional and scalable team of technical and project management experts. This ensures the delivery of a truly full-service experience, without the barriers of a traditional full-service agency.
What you get: A team of strategists who use customer-centric data to identify the direction you need to go to meet your goals. That same team builds a tactical plan inclusive of a hard-cost budget and agency fees, and carries out execution and analysis of that plan.
Network & Influencer Marketing
The single-most important influence is trusted advocacy. The ability to tap into specific relationship-based networks within target markets is invaluable to customer-driven marketing plans. 82% of consumers are likely to follow a recommendation from an online influence. Our extensive knowledge of—and relationships with—traditional and social macro- and micro-influencers allows us to deliver tailored experiences and create conversations among the audiences who matter to our clients.
What you get: Professionals who can identify the right social-media influencers for your brand, and create contracts and campaigns with those influencers, to ensure you get most bang for your buck. We also have a Canada-wide and international database of journalists, society and industry leaders who we can manage in participating and acting on behalf of your brand.